Developing a Giving Day Email Strategy

Recorded On: 05/14/2019

OVERVIEW

Email is one of the most inexpensive and effective ways to promote a giving day. In fact, it’s a core element of every comprehensive giving day marketing plan. While producing emails that generate awareness, interest, and involvement requires careful and advanced planning, it will go a long way toward ensuring that your event is successful and that your fundraising and engagement goals are achieved.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for determining the timing of emails before, during, and after the event
Tactics for coordinating emails with other giving day communications
Tips for designing emails that are both engaging and practical
Methods for evaluating your efforts
Examples from other institutions, and more!

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Stephanie Odierno

With nearly 15 years of experience in annual giving and educational fundraising, Stephanie has managed programs at UCF in both advancement and communications. Her other experience includes work with HealthFair and the American Marketing Association - Central Florida Chapter. Stephanie holds a B.S. in Marketing as well as an M.B.A. from UCF College of Business Administration.