301: Digital Advertising

Recorded On: 02/06/2018


The marketing toolkit of successful annual giving programs isn't limited to direct appeals. Promoting social media posts and placing digital ads - including "retargeting" prospects based on their online behaviors - are increasingly important ways of reaching donors and communicating with them about the impact of giving. Understanding these opportunities, and incorporating them into your overall marketing strategy, will help to elevate awareness and boost results for all of your fundraising efforts.

Register now to learn how to develop effective digital ads and retargeting strategies that will increase support for your annual fund.  

This recording is eligible for 1.25 points of CFRE credit.


  • An overview of various digital advertising opportunities, processes, and terminologies
  • Tips for segmenting, scheduling, and integrating digital ads with other marketing programs
  • Guidelines for writing copy and creating images that stand out and resonate with donors
  • Methods for analyzing ad performance and ROI
  • Examples from other institutions, and more!

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Jeremy Allen

Executive Director of Alumni Engagement and Individual Giving, UNC Kenan-Flagler Business School

Jeremy Allen is Executive Director of Alumni Engagement and Individual Giving at UNC Kenan-Flagler Business School, where he leads a team focused on alumni and parent engagement, individual giving, and advancement communications. Previously he served as Senior Director of Annual Support and Advancement Communications at Kenan-Flagler, and prior to that he held leadership roles in advancement at Elon University and the University of Northern Colorado. Early in his career, Jeremy served as a high school history teacher in Greensboro, NC. He is a speaker and mentor with CASE, a board member at Cary Academy, and a campaign volunteer at Elon University. Jeremy holds a B.A. from Elon University and an M.A. from the University of North Carolina at Greensboro.


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