227: Impact Communication
Recorded On: 03/23/2023
It’s not about the money. It’s about what the money does. That’s why it’s so important to develop content and messages that communicate the impact of support to donors. This is especially true in annual giving where appeals for unrestricted and current-use gifts often leave donors feeling uncertain about how their donations will be used. Articulating how annual gifts benefit students, faculty, and the institution in general - through appeals, acknowledgments, video, social media, special reports and other publications - is a critical aspect of annual fund stewardship and key to ensuring continued lifelong support.
Register now to learn how to successfully communicate the impact of annual giving to donors.
This webinar is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Methods for explaining the role of annual giving
- Tips for crafting messages about impact
- Guidelines for developing content for different donor segments
- Tactics for conveying impact across multiple channels
- Examples from other institutions, and more!
Prefer to pay by check? Complete this form and we'll send you an invoice.
With more than 10 years of experience in annual giving and educational fundraising, Terence has led programs at Rutgers University Foundation and Monmouth University. He holds a B.A. in Political Science and an M.A. in European History, both from Monmouth University.