Leadership Gifts

Recorded On: 09/10/2020

OVERVIEW

In almost any fundraising effort, the majority of the money raised will come from a few top donors. Annual funds are no exception. Building a strong leadership giving program for your annual fund will not only help to achieve fundraising success today, it will also create a pipeline of future major gifts that will benefit your institution for years to come.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for identifying and researching annual fund leadership gift prospects
Tactics for soliciting prospects through direct mail, phone, email, and personal solicitation
Tips for engaging and stewarding prospects through events, gift societies, impact reports, and special recognition programs
Guidelines for evaluating your efforts
Examples from other institutions, and more!

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Astria Smith

With more than 20 years of experience in annual giving and educational fundraising, Astria has successfully led programs at Southern Methodist University and Methodist Children’s Home. Her other experience includes over 15 years as a speaker with CASE. Astria holds a B.A. in Psychology from Baylor University as well as master’s degrees from both Amberton University and Southern Methodist University.