203: Young Alumni Events

Recorded On: 02/19/2019


Events serve a dual purpose when it comes to engaging young alumni. While helping alumni stay connected to one another and to their alma mater, events also steward current donors and cultivate prospective new ones. Whether you are focusing on small gatherings or looking for ways to include recent graduates in your institution’s larger activities, events can be a great way to advance your programs.

Register now to learn how to plan and execute successful events for your young alumni.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for selecting dates, locations, and hosts
  • Tips for developing interesting programs that engage volunteers, donors, and prospects
  • Methods for promoting events through on and offline marketing channels
  • Strategies for following up with attendees after events are over
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Samantha Harclerode

Director of Young Alumni & Student Philanthropy Programs, University of Pennsylvania

Samantha Harclerode is the Director of Young Alumni & Student Philanthropy Programs at The University of Pennsylvania, where she oversees all student and young alumni giving for The Penn Fund. Prior to her move to The Penn Fund almost 5 years ago, Samantha worked at social service non-profits and non-partisan campaign fundraising organizations. She serves as a board member for The Spruce Foundation, an all-volunteer non-profit run by next-gen leaders of Philadelphia, and as an alumni board member of the Non-Profit Leadership Alumni Association for Penn’s School of Social Policy and Practice, where she earned her M.S. in Non-Profit Leadership/Management. Samantha also holds a B.A. in International Studies from Susquehanna University.


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