202: Young Alumni Leadership Giving

Recorded On: 02/25/2020


Long-term fundraising success is dependent on building a pipeline of future leadership, which makes it critical to cultivate young alumni. From engaging prospects to soliciting and stewarding leadership gifts, identifying strategies that resonate with your youngest leaders will help build relationships with this key constituency in the first few years after graduation. These efforts will ensure that you are priming the next generation of major donors for your institution.

Register now to learn how to run an effective young alumni leadership program for your annual fund.

This webinar is eligible for 1.25 points of CFRE credit.


  • Methods for identifying recent graduates who are capable of making leadership gifts
  • Tactics for engaging younger prospects through meetings, events, and volunteer opportunities
  • Tips for soliciting leadership gifts from young alumni through direct appeals and personal asks from staff and peers
  • Guidelines for stewardship of young leaders through gift societies, events, and other channels
  • Examples from other institutions, and more!

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Samantha Harclerode

Director of Young Alumni & Student Philanthropy Programs, University of Pennsylvania

Samantha Harclerode is the Director of Young Alumni & Student Philanthropy Programs at The University of Pennsylvania, where she oversees all student and young alumni giving for The Penn Fund. Prior to her move to The Penn Fund almost 5 years ago, Samantha worked at social service non-profits and non-partisan campaign fundraising organizations. She serves as a board member for The Spruce Foundation, an all-volunteer non-profit run by next-gen leaders of Philadelphia, and as an alumni board member of the Non-Profit Leadership Alumni Association for Penn’s School of Social Policy and Practice, where she earned her M.S. in Non-Profit Leadership/Management. Samantha also holds a B.A. in International Studies from Susquehanna University.


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