202: Writing Appeals

Recorded On: 03/18/2021


The success of an institution’s overall annual giving efforts is often tied to the effectiveness of its written appeals. And while you don’t need to be a Pulitzer Prize-winning author to craft strong appeals, you do need to be able to make the case for support in a clear and compelling way. Appeal writing is an important skill for all advancement professionals—one that has a direct impact on every program’s success and remains valuable throughout your whole career.

Register now to learn how to write powerful appeals for your annual fund.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for getting started and outlining your appeals
  • Methods for capturing the reader’s attention, developing a strong case for support, and making the ask
  • Tips for customizing messages for different audience segments
  • Tactics for revising and proofreading your work
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Amanda Davis

AVP of Annual Giving and University Programs, Oklahoma State University Foundation

Amanda Davis serves as the Associate Vice President of Annual Giving and University Programs at the Oklahoma State University Foundation, where she is responsible for the strategic execution and management of a comprehensive annual giving program, including general university, college, and departmental annual fundraising efforts. Amanda has more than 15 years of advancement experience and has held leadership positions at Oklahoma City University, University of Missouri-Kansas City, and the University of New Orleans. She holds a B.A. in English and Sociology from the University of Missouri-Columbia and an M.P.A. from University of Missouri-Kansas City.


Writing Effective Annual Fund Appeals
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