202: Marketing a Giving Day

Includes a Live Event on 02/15/2022 at 1:00 PM (EST)

Save $50 off the regular price of $375 when you register by 1/21/22 | AGN Members are FREE!


There’s more to promoting a giving day than a few emails and a website. It requires a comprehensive on-and-offline marketing strategy that raises awareness and generates excitement before, during, and after the event. An effective marketing plan needs to be developed well in advance, integrated with ongoing programs, and carefully executed to ensure that each one of your institution's constituents and supporters is prepared to participate when the big day comes.

Register now to learn how to successfully market a giving day for your institution.


  • Guidelines for creating promotional materials, including a website, leaderboards, giving forms, and videos
  • Methods for developing schedules and messages for print, email, and social media communications
  • Tips for mobilizing colleagues and volunteers to help spread the word through social networks
  • Recommendations for tracking and evaluating the effectiveness of your marketing efforts 
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Rebecca Widmer

Director of Annual Giving

Drake University

Rebecca Widmer is the Director of Annual Giving at Drake University, where she leads comprehensive annual fundraising efforts for the institution. She has more than 10 years of experience working with higher-education annual fund programs, most recently as the Director of Annual Giving Programs at Rollins College. Rebecca has also worked in annual giving at Columbia University and the University of Iowa Foundation. She holds a B.A. in Communication Studies from Wartburg College and an M.S. in Fundraising Management from Columbia University.


202: Marketing a Giving Day
02/15/2022 at 1:00 PM (EST)   |  75 minutes
02/15/2022 at 1:00 PM (EST)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 827 4834 0230. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: https://agnresources.zoom.us/u/ablRKLvYyJ