202: Gift Impact Messages

Recorded On: 04/07/2020


Gift impact reports are not just an important way for institutions to recognize and steward donors; they also share a broader message of how giving makes a difference. Creating meaningful impact reports that go beyond donor lists can communicate, both visually and through stories, the critical role that philanthropy plays at an institution.

Register now to learn how to design and execute gift impact reports that will resonate with your donors.

This webinar is eligible for 1.25 points of CFRE credit.


  • Tactics for creating and executing a project production plan
  • Tips for determining the intended audience and structure for your report
  • Methods for crafting themes, stories, and messaging that resonate
  • Guidelines for gathering feedback and assessing the report’s effectiveness
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Vanessa Carta

Director of Donor Engagement and Stewardship, UMass Boston

Vanessa Carta is the Director of Donor Engagement and Stewardship at UMass Boston, where she oversees all stewardship outreach, including cultivating the institution’s relationships with endowment and current-use scholarship donors. Her decade of experience in advancement also includes roles with the annual fund and as a frontline development officer for a graduate school, centers, and institutes. She currently serves as the regional president of Santa Clara University's Alumni Association Boston chapter. Vanessa has an MA in Conflict Resolution, Human Security, and Global Governance from UMass Boston and a BA in Religious Studies and Sociology from Santa Clara University.


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