201: Websites & Giving Forms

Recorded On: 02/23/2021


You don't have to be a tech-savvy web designer to appreciate the importance of engaging web pages and easy-to-use online giving forms. As retailers continue to improve the online experiences for their customers, donors have greater expectations for the websites and donation forms for educational and nonprofit institutions as well. With this in mind, everyone who works in fundraising should understand the basic concepts of good web design and functionality.

Register now to learn how to take your institution’s giving website and donation forms to the next level.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for determining and prioritizing which content to include on your site
  • Ideas for structuring your site so it’s visually appealing and easy to navigate
  • Tips for improving donation forms to create a positive giving experience for donors
  • Methods for measuring site traffic and activity and translating key findings into action
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Christy Moss

Vice President of Membership and Marketing, University of Illinois Urbana-Champaign Alumni Association

Christy Moss is the Vice President of Membership and Marketing at University of Illinois Urbana-Champaign Alumni Association. Over the course of her 15-year career in advancement, she has led efforts in annual giving, stewardship and donor relations, communications & marketing, data analytics, and event strategy, and has worked on three capital campaigns. A speaker with CASE, she has also published multiple times in the Journal of Education Advancement and Marketing. Christy holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.


Optimizing Giving Websites & Donation Forms
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