201: Gamification

Recorded On: 04/22/2021


One of the best ways to attract and engage donors—especially new and younger donors—is to make giving fun. Many annual giving programs are now doing this by “gamifying” their fundraising efforts through time-bound campaigns and challenges that leverage a spirit of competition to create a sense of urgency around a shared goal. Finding opportunities to integrate gamification into your annual giving strategies through crowdfunding, giving days, or special micro-campaigns can help your appeals get noticed and improve fundraising results.

Register now to learn how to incorporate gamification into your overall annual giving strategy.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives on the concept of gamification and different models for implementation
  • Methods for creating and marketing integrated campaigns that leverage gamification, and setting thorough rules for the games
  • Tips for recruiting and preparing volunteers to support your efforts
  • Recommendations for assessing and communicating results
  • Examples from other institutions, and more!

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Jeremy Allen

Executive Director of Alumni Engagement and Individual Giving, UNC Kenan-Flagler Business School

Jeremy Allen is Executive Director of Alumni Engagement and Individual Giving at UNC Kenan-Flagler Business School, where he leads a team focused on alumni and parent engagement, individual giving, and advancement communications. Previously he served as Senior Director of Annual Support and Advancement Communications at Kenan-Flagler, and prior to that he held leadership roles in advancement at Elon University and the University of Northern Colorado. Early in his career, Jeremy served as a high school history teacher in Greensboro, NC. He is a speaker and mentor with CASE, a board member at Cary Academy, and a campaign volunteer at Elon University. Jeremy holds a B.A. from Elon University and an M.A. from the University of North Carolina at Greensboro.


Gamifying Fundraising Initiatives
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