110: Cultivating Leadership Donors

Recorded On: 09/10/2020


In almost any fundraising effort, the majority of the money raised will come from a few top donors. Annual funds are no exception. Building a strong leadership giving program for your annual fund will not only help to achieve fundraising success today, it will also create a pipeline of future major gifts that will benefit your institution for years to come.

Register now to learn how to build a strong leadership giving program for your annual fund.

This webinar is eligible for 1.25 points of CFRE credit.


  • Methods for identifying and researching annual fund leadership gift prospects
  • Tactics for soliciting prospects through direct mail, phone, email, and personal solicitation
  • Tips for engaging and stewarding prospects through events, gift societies, impact reports, and special recognition programs
  • Guidelines for evaluating your efforts
  • Examples from other institutions, and more!

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Astria Smith

With more than 20 years of experience in annual giving and educational fundraising, Astria has successfully led programs at Southern Methodist University and Methodist Children’s Home. Her other experience includes over 15 years as a speaker with CASE. Astria holds a B.A. in Psychology from Baylor University as well as master’s degrees from both Amberton University and Southern Methodist University.


Cultivating Leadership Donors
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