Successful Reunion Gift Campaigns

Recorded On: 05/28/2020

OVERVIEW

Class reunions can offer one of the most effective ways for engaging alumni and boosting their level of philanthropic support. Building on goodwill and feelings of nostalgia, reunion gift campaigns provide an opportunity to leverage class affinity and peer networks in order to attract new donors and secure leadership level gifts for your institutions.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for setting goals, developing timelines, and counting class fundraising totals
Tips for recruiting, training, and motivating volunteers
Tactics for creating strong appeals and soliciting leadership prospects
Guidelines for evaluating results and stewarding donors and volunteers
Examples from other institutions, and more!

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Skylar Beaver

With more than 15 years of experience in annual giving and educational fundraising, Skylar has led programs at The Lawrenceville School, The Spence School, Washington and Lee University, and Hobart and William Smith Colleges. Her other experience includes work as the Chair of STAFF (Sharing the Annual Fund Fundamentals). Skylar has a B.A. in Sociology from Hobart and William Smith Colleges and an M.P.A. in nonprofit management from SUNY Brockport.