105: Making the Ask

Recorded On: 05/04/2023


Soliciting gifts face-to-face - whether done in-person or virtually - is one of the most important skills a frontline fundraiser can possess. This is especially true in annual giving. Too often, though, gift officers make their ask without being properly prepared. Soliciting the right people in the right way at the right time will not only help you secure more gifts, but it will help cultivate strong donor relationships over the long term.

Register now for your entire team to learn how to effectively solicit gifts through in-person and virtual face-to-face meetings. 

This webinar is eligible for 1.25 points of CFRE credit.


  • Methods for preparing yourself and your prospect in advance 
  • Tactics for engaging prospects in conversations about giving
  • Tips for making the ask and overcoming objections
  • Guidelines for following up afterwards
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Elizabeth Keppel

With more than 10 years of experience in annual giving and educational fundraising, Elizabeth has led programs at Johns Hopkins University, the University of Florida, and the College of William & Mary. Elizabeth holds a B.A. in Government & Philosophy and an M.Ed. in Higher Education Administration from William & Mary.


On Demand Training
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes