Enhancing Affinity Fundraising Efforts

Recorded On: 11/17/2020

OVERVIEW

Appealing to constituents based on their special interests and affinities is one of the most effective ways to capture their attention and inspire them to give. Taking time to understand which common interests exist within your prospect pool, and then developing strategies around them, can help uncover new donors while securing continued support from existing donors for years to come.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for identifying special interests and affinities in your community
Tips for creating affinity-driven messages that resonate with constituents
Recommendations for stewarding donors based on their interests and affinities
Guidelines for analyzing results and determining which groups to focus on in the future
Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Gloria Goosby

With over 15 years of experience in annual giving and educational fundraising, Gloria has led programs at Furman University and Georgia Southern University. Her other experience includes work with the Southeast Annual Giving Conference Committee and the Statesboro-Bulloch County Chamber of Commerce. She holds a B.S. in Broadcasting from Georgia Southern University.