103: Social Media Campaigns

Recorded On: 05/13/2021


OVERVIEW

Social media acts as a great tool for engaging and communicating with alumni and other constituents. Beyond that, it can reveal important information about donors (and potential donors) that’s even more current and relevant than what’s in your database. Social data can tell you where individuals are living, what they’re doing, what they like, and how they feel. This can help to identify potential interests and highlight broader trends among your donors.

Register online to learn how to mine social media data to help create more effective fundraising strategies for your institution.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

  • Perspectives for understanding the primary social media platforms and their unique characteristics and opportunities related to fundraising
  • Guidelines for tracking and measuring engagement of key segments and individuals
  • Tips for identifying potential donors based on their social media activity
  • Methods for synthesizing social media insights with data from other sources to develop more effective messages and solicitation strategies
  • Examples from other institutions, and more!

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Christy Moss

With over 15 years of experience in annual giving and educational fundraising, Christy has led various programs at the University of Illinois. Her other experience includes Greenville University, USEED, and the National Multiple Sclerosis Society. She holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.

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Social Media Campaigns
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