Fundamentals of Annual Giving

Recorded On: 09/08/2022

OVERVIEW

Annual giving is the foundation of educational fundraising. While approaches and techniques may vary from one institution to the next, the fundamental principles that guide effective annual giving strategies are timeless and universal. Understanding and applying these principles to your institution’s unique program will help establish a sustainable source of philanthropic support and a reliable pipeline of future major gifts.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for understanding the important role of annual giving
Guidelines for thinking about constituents, prospects, and donors
Tactics for optimizing timelines, tools, and marketing channels
Methods for evaluating the effectiveness of your efforts
Examples from other institutions, and more!

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.