Young Alumni Giving

Recorded On: 03/15/2016

OVERVIEW

With Millennials making up ever-larger percentages of our alumni populations and Generation Z close on their heels, understanding what motivates young alumni to give back is critical to our long-term success. While traditional channels like direct mail and phonathons continue to be important to annual giving, young alumni are bringing their own preferences, attitudes, and beliefs to the table.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for educating young alumni about philanthropy before and after graduation
Strategies for engaging and soliciting recent graduates through new and online media, affinity, events, and volunteer opportunities
Tactics for increasing young alumni participation and loyalty
Examples that have worked at other institutions
And more!

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Laura McGinley

Senior Director of Annual Giving, New York University

Laura McGinley is Senior Director of Development at the public charter school network Uncommon Schools. She most recently served as Senior Director of Annual Giving at New York University, where she oversaw university-wide annual giving efforts including print and digital appeals, phonathon, leadership giving, and student and young alumni fundraising. Previously she served as the Director of Development Communications at the Educational Alliance. She holds a Bachelors in Art History from Princeton University and a Masters in Writing from Sarah Lawrence College.