101: Fundamentals of Young Alumni Giving

Recorded On: 06/03/2021


Developing a lifelong philanthropic relationship with alumni begins in the first few years after graduation. Bombarding young alumni right away with direct and overly aggressive gift solicitations can be off-putting and may jeopardize the relationship. Finding the right engaging and even entertaining approaches to conveying the importance and impact of philanthropy at your institution can set the stage for loyal support for years to come.

Register now to learn how to effectively engage and solicit recent graduates in a way that will lead to a lifetime of philanthropic support.

This webinar is eligible for 1.25 points of CFRE credit.


  • Tips for understanding the attitudes, interests, and unique position in life of young alumni
  • Guidelines for developing a compelling case for their involvement and support
  • Methods for coordinating direct appeals, social content, and other communications
  • Tactics for engaging them through events, activities, and volunteer opportunities
  • Examples from other institutions, and more!

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Emily Kernan

Executive Director of The Penn Fund at the University of Pennsylvania

Emily Kernan is the Executive Director of The Penn Fund at the University of Pennsylvania, where she oversees all annual giving efforts targeted toward undergraduate alumni. Previously, she led the annual fund team at Rice University and held several positions in development at Lafayette College. Her instructional experience includes presenting for CASE and the Association of Fundraising Professionals (AFP), as well as teaching about annual giving at Rice's Center for Philanthropy and Nonprofit Leadership. Current Chair of the Annual Giving Directors Consortium (AGDC), Emily holds a BA in English from Binghamton University and an MS in Nonprofit Leadership from Penn's School of Social Policy and Practice.


Increasing Young Alumni Engagement & Giving
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