101: Fundamentals of Surveys

Recorded On: 03/31/2020


Surveys offer advancement programs a way to better understand the perspectives, interests, and concerns of alumni, donors, and other key groups. And while producing a survey may seem like a daunting task, it’s easier than you think—if you follow a few important steps. In return, the data you’ll gain will equip you with powerful insights to help guide your programs to new heights.

Register now to learn how to conduct insightful surveys of alumni, donors, and other key constituencies.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for setting goals, establishing project schedules, and preparing resources
  • Tips for phrasing, structuring, and ordering questions
  • Tactics for promoting surveys through various channels and maximizing the number of participants
  • Methods for analyzing responses and translating key findings into practical strategies
  • Examples from other institutions, and more!

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Christy Moss

With over 15 years of experience in annual giving and educational fundraising, Christy has led various programs at the University of Illinois. Her other experience includes Greenville University, USEED, and the National Multiple Sclerosis Society. She holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.


Fundamentals of Surveys
Select the "View On-Demand Recording" button to begin.  |  75 minutes
Select the "View On-Demand Recording" button to begin.  |  75 minutes