101: Fundamentals of Recurring Gifts

Recorded On: 09/25/2020


The more often a donor makes a gift, the more likely they are to continue giving in the future. That's why recurring or monthly donors—also known as "sustainers"—can be a critical part of an annual giving effort. Recurring gift programs not only offer an easy way for donors to provide ongoing support, but they can be an effective way to acquire new (and young!) donors, boost retention rates, and increase giving from current supporters to higher levels.

Register now to learn how to develop strategies to boost recurring gifts to your annual fund.  

This webinar is eligible for 1.25 points of CFRE credit.


  • Tips for identifying prospects who are most likely to become recurring donors
  • Tactics for developing compelling messages and branding your program
  • Guidelines for receipting and stewarding recurring gifts
  • Methods for measuring results and evaluating the productivity of your efforts
  • Examples from other institutions, and more!

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Meredith Johnston

Vice President of Philanthropy, The Scripps Research Institute

Meredith Johnston is the Vice President of Philanthropy at The Scripps Research Institute in La Jolla, California, where she currently oversees the comprehensive fundraising efforts. She's led annual and major gift programs at The University of California, Riverside and the University of California, San Diego and served previously as the Associate Vice President for Annual Giving at Oklahoma State University. A recognized industry speaker and CASE presenter, Meredith holds a B.A. in Literature from the University of North Texas.


Boosting Recurring Gifts
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