Maximizing Your Phonathon

Recorded On: 02/24/2015

OVERVIEW

Phonathons were once the bread and butter of annual giving, but new media and mobile technology are forcing many programs to reinvent themselves. While they're still an important tool for securing important donors and dollars, phonathons today can also be a great way to support your overall research, engagement, and stewardship efforts.

WHAT YOU WILL DISCOVER

Strategies to keep your phonathon productive throughout the year
Tactics for identifying winning calling segments
Methods for training and motivating your callers
Examples that have worked at other institutions
And more

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Meg Weber

Executive Director of Annual Giving, Colorado State University

Meg Weber is the Executive Director of Annual Giving at Colorado State University, where she oversees all appeal marketing and stewardship across the university. Her 20-year career in annual giving includes work at Washington State University, The University of Texas at Arlington, and The University of North Texas. She is a regular presenter with CASE and several of her programs have been recognized by CASE for excellence in fundraising.