101: Fundamentals of Phonathons

Recorded On: 08/11/2020


Over the past decade, student phonathon programs have experienced significant challenges that have resulted in fewer contacts and declining revenue. And while continuing social and technological changes present ongoing challenges, they also provide an opportunity to rethink how student calling programs can be utilized. Making thoughtful adjustments to your program that reflect the realities of the current environment can ensure that your phonathon investment generates a positive return in the future. 

Register now to learn how to maximize results for your phonathon program.

This webinar is eligible for 1.25 points of CFRE credit.


  • Ideas for involving students in phonathon planning, problem solving, and goal setting
  • Tips for recruiting, training, and motivating callers and supervisors
  • Methods for developing job descriptions and defining roles and responsibilities for student workers
  • Guidelines for modifying scripts and talking points to engage donors
  • Examples from other institutions, and more!

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Audra Vaz

Executive Director of Development and Annual Giving, Appalachian State University

Audra Vaz is the Executive Director of Development and Annual Giving at Appalachian State University, where she leads a team of fundraising and communications professionals tasked with garnering support for the university’s greatest needs. She has more than 25 years of progressive leadership experience in advancement, communications, and relationship building. Prior to her current role, Audra led annual giving efforts at Florida Atlantic University. She holds a doctorate in education from Appalachian State University, a master’s in nonprofit management from Florida Atlantic University, and a bachelor’s degree from Grand Valley State University.


Maximizing Phonathon Programs
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