101: Fundamentals of Parent Giving

Recorded On: 03/02/2017


Parents are an important constituency for annual giving programs at most colleges, universities, and independent schools. With unique characteristics, interests, and motives, it's important to engage and solicit parents in a personal and compelling way. Designing programs and campaigns that appeal to parents can be a major factor in achieving your overall goals.

Register now to learn how to develop and execute effective parent giving strategies for your annual fund. 

This recording is eligible for 1.25 points of CFRE credit. 


  • Guidelines for creating messages and materials that resonate with parents
  • Methods for engaging parents through events, volunteer roles and other opportunities
  • Tactics for soliciting and stewarding parents in a personal and compelling way
  • Examples that have worked at other institutions
  • And more!

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Anne Murphy

Senior Consultant, Annual Giving Network

Anne Murphy has over a decade of annual giving experience, including overseeing parent and alumni giving programs. Previously, she served as Director of Annual Giving at the Westminster Schools in Atlanta, and held annual giving positions at St. Mark’s School of Texas, University of Virginia’s Darden School of Business, and at the Public Broadcasting Service. She holds a B.A. from the University of Virginia and an M.P.A. from George Mason University.


On Demand Training
Recorded 03/02/2017
Recorded 03/02/2017