101: Fundamentals of Grateful Patient Fundraising

Recorded On: 07/10/2018

  • Registration Closed

OVERVIEW

For healthcare organizations, grateful patients are an increasingly important constituency. At the same time, they're a unique group that needs to be engaged, solicited, and stewarded in a structured and thoughtful way. Developing a strategy that compels them to give and cultivates their ongoing support can broaden and diversify your base of donors, generate more annual fund revenue, and strengthen a pipeline for future major gifts.

Register now to learn how to develop a strong grateful patient fundraising program for your institution.  

This recording is eligible for 1.25 points of CFRE credit. 

WHAT YOU'LL DISCOVER 

  • Guidelines for understanding the fundraising opportunities and legal limitations of soliciting patients and their families 
  • Methods for identifying potential donors and segmenting prospect populations
  • Tips for developing compelling messages and creating appeals that resonate
  • Tactics for providing meaningful stewardship, retaining donors, and increasing levels of support over time
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Anthony Cernera

With more than 20 years of experience in annual giving and educational fundraising, Anthony has led programs at Geisinger, Stony Brook University, the University of Scranton, and Sacred Heart University. His other experience includes work with Hartford HealthCare. Anthony holds a B.A. from Sacred Heart University, an M.Ed. in Educational Leadership from Concordia University, and is pursuing a doctorate in developmental psychology at Marywood University.

Key:

Complete
Failed
Available
Locked
On Demand Training
Select the "View On-Demand Recording" button to begin.  |  75 minutes
Select the "View On-Demand Recording" button to begin.  |  75 minutes