101: Fundamentals of Grateful Patient Fundraising

Recorded On: 07/10/2018


For healthcare organizations, grateful patients are an increasingly important constituency. At the same time, they're a unique group that needs to be engaged, solicited, and stewarded in a structured and thoughtful way. Developing a strategy that compels them to give and cultivates their ongoing support can broaden and diversify your base of donors, generate more annual fund revenue, and strengthen a pipeline for future major gifts.

Register now to learn how to develop a strong grateful patient fundraising program for your institution.  

This recording is eligible for 1.25 points of CFRE credit. 


  • Guidelines for understanding the fundraising opportunities and legal limitations of soliciting patients and their families 
  • Methods for identifying potential donors and segmenting prospect populations
  • Tips for developing compelling messages and creating appeals that resonate
  • Tactics for providing meaningful stewardship, retaining donors, and increasing levels of support over time
  • Examples from other institutions, and more!

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Anthony Cernera

Senior Director of Annual Giving and Alumni Relations, Geisinger

Anthony Cernera is the Senior Director of Annual Giving and Alumni Relations for Geisinger, where he oversees a broad-based engagement and solicitation strategy for a variety of clinical, research and educational programs. Prior to this role, he led annual giving programs at Stony Brook University, the University of Scranton, and Sacred Heart University. A frequent conference speaker, Anthony holds a B.A. from Sacred Heart University and an M.Ed. in Educational Leadership from Concordia University. He is currently pursuing a doctorate in developmental psychology at Marywood University.


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