101: Fundamentals of Giving Days

Recorded On: 09/12/2017


They may be just one day of giving, but they take months of planning. Giving Days have become a staple of the modern annual giving program. They're not only a powerful way to foster excitement about giving; they provide a valuable tool to help highlight the importance and impact of donor support. In addition to generating significant donors and dollars, Giving Days also help encourage collaboration among schools, units, and departments while strengthening a culture of philanthropy on and off campus.

Register now to learn how to plan a successful Giving Day for your institution. 

This recording is eligible for 1.25 points of CFRE credit. 


  • Guidelines for gathering support and buy-in from colleagues, volunteers, and senior leadership
  • Methods for setting goals, creating a budget, and developing a comprehensive project timeline
  • Tips for securing and structuring donor challenges and competitions
  • Recommendations for selecting and evaluating vendors and technology needs 
  • Examples from other institutions, and more!

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Emily Kernan

Executive Director of The Penn Fund at the University of Pennsylvania

Emily Kernan is the Executive Director of The Penn Fund at the University of Pennsylvania, where she oversees all annual giving efforts targeted toward undergraduate alumni. Previously, she led the annual fund team at Rice University and held several positions in development at Lafayette College. Her instructional experience includes presenting for CASE and the Association of Fundraising Professionals (AFP), as well as teaching about annual giving at Rice's Center for Philanthropy and Nonprofit Leadership. Current Chair of the Annual Giving Directors Consortium (AGDC), Emily holds a BA in English from Binghamton University and an MS in Nonprofit Leadership from Penn's School of Social Policy and Practice.


On Demand Training
Recorded 09/12/2017
Recorded 09/12/2017