101: Fundamentals of Employer Matching Gifts

Recorded On: 02/11/2020


While there’s no such thing as free money, many donors have the opportunity to leverage their employers’ generosity to double (or sometimes triple!) their gift. Marketing these opportunities can help grow your annual fund, but creating a successful matching gift program requires ongoing staff time and developing an internal process for managing donor communications and stewardship. With some planning and effort, matching gifts can be a stable source of revenue for your annual giving program.

Register now to learn how to increase matching gifts for your institution.

This webinar is eligible for 1.25 points of CFRE credit.


  • Methods for raising matching gift awareness among donors
  • Tactics for communicating guidelines and assisting donors with the process
  • Tips for creating internal systems to track and monitor gifts
  • Guidelines for acknowledging and recognizing donors for their matching gift
  • Examples from other institutions, and more!

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Anthony Cernera

Senior Director of Annual Giving and Alumni Relations, Geisinger

Anthony Cernera is the Senior Director of Annual Giving and Alumni Relations for Geisinger, where he oversees a broad-based engagement and solicitation strategy for a variety of clinical, research and educational programs. Prior to this role, he led annual giving programs at Stony Brook University, the University of Scranton, and Sacred Heart University. A frequent conference speaker, Anthony holds a B.A. from Sacred Heart University and an M.Ed. in Educational Leadership from Concordia University. He is currently pursuing a doctorate in developmental psychology at Marywood University.


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