101: Fundamentals of Donor Challenges

Recorded On: 05/12/2020


Everyone likes to get a good deal or take advantage of a special offer, which is why donor challenges and flash campaigns can be so effective in fundraising. There are many ways to structure and use challenges to create excitement, motivate donors, and raise a significant amount of money. Understanding your options and determining what's best for your unique institution will be the key to your success.

Register now to learn how to run compelling challenges that resonate with your donors.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives on the different models and structures for donor challenges
  • Tips for securing challenge sponsors and gaining support from senior leadership, volunteers, and colleagues
  • Methods for promoting and integrating challenges into existing fundraising efforts
  • Guidelines for stewarding donors and evaluating results
  • Examples from other institutions, and more!

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Peter Moes

Director of Annual Giving, University of Utah

Peter Moes is the Director of Annual Giving at University of Utah, where he oversees an integrated and multi-channel annual giving strategy across the entire institution. He's an expert in phonathon training and management, and he previously led calling programs as part of Harris Connect and IDC Fundraising. Peter holds a B.S. in Architecture from the University of Michigan as well as an M.Ed. in Higher Education Student Affairs from the University of South Carolina.


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