101: Fundamentals of Digital Fundraising
Includes a Live Event on 02/01/2022 at 1:00 PM (EST)
Save $50 off the regular price of $375 when you register by 1/7/22 | AGN Members are FREE!
As educational institutions navigate a rapidly changing and technology-driven world, many are doubling down on digital fundraising. Building on age-old fundraising fundamentals while incorporating new techniques and emerging technologies, teams are finding effective ways to engage and solicit donors through digital channels. Doing so in an orchestrated way not only helps to enhance the donor experience today—it strengthens the base of philanthropic support for tomorrow.
Register now to learn the fundamentals of digital fundraising and prepare your program for success.
WHAT YOU'LL DISCOVER
- Guidelines for developing effective websites and giving forms.
- Tactics for producing successful email appeals.
- Tips for leveraging social media to promote giving.
- Methods for running productive crowdfunding campaigns.
- Examples from other institutions, and more!
WHAT YOU GET
- One log-in to the LIVE webinar
- Link to watch a recording of the webinar following the live event
- Your questions answered by an expert
- Copies of the presentation materials and resources
- Eligible for 1.25 points of CFRE credit
- AGN Members get FREE webinar registration. Click here to learn more.
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Vice President of Membership and Marketing, University of Illinois Urbana-Champaign Alumni Association
Christy Moss is the Vice President of Membership and Marketing at University of Illinois Urbana-Champaign Alumni Association. Over the course of her 15-year career in advancement, she has led efforts in annual giving, stewardship and donor relations, communications & marketing, data analytics, and event strategy, and has worked on three capital campaigns. A speaker with CASE, she has also published multiple times in the Journal of Education Advancement and Marketing. Christy holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.