101: Fundamentals of Benchmarking

Recorded On: 01/18/2022


Benchmarking is one of the best ways to evaluate the productivity of your annual giving efforts, but it’s important to approach it in a thorough and systematic way. Understanding how to compare your program to others—and knowing which organizations you should be comparing to—will not only help to identify strengths, weaknesses, and opportunities but will also help you set goals and develop strategies for future improvement.

Register now to learn how to benchmark your annual giving efforts against other programs.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for selecting a peer group
  • Tips for determining which characteristics and metrics to evaluate
  • Tactics for collecting and analyzing data
  • Methods for summarizing and sharing key findings with others 
  • Examples from other institutions, and more!

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Elizabeth Keppel

With more than 10 years of experience in annual giving and educational fundraising, Elizabeth has led programs at Johns Hopkins University, the University of Florida, and the College of William & Mary. Elizabeth holds a B.A. in Government & Philosophy and an M.Ed. in Higher Education Administration from William & Mary.


Fundamentals of Benchmarking
Select the "View On-Demand Recording" button to begin.  |  75 minutes
Select the "View On-Demand Recording" button to begin.  |  75 minutes