101: Fundamentals of Annual Giving for Independent Schools

Recorded On: 04/27/2021


Annual funds at independent schools provide critical operating support to the institution while also helping to engage a wide range of constituencies in a way that enhances a culture of philanthropy both on and off campus. Building a greater understanding of best practices and innovative approaches to annual giving at independent schools will lay a strong foundation for support for years to come.

Register now to learn how to maximize annual giving for independent schools.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for understanding the unique characteristics and opportunities found within independent school constituencies
  • Perspectives on making the case for support and designing broad-based appeals
  • Methods for engaging volunteers and cultivating leadership donors
  • Tips for stewarding donors through gift societies, events, and other channels
  • Examples from other institutions, and more!

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Anna Longstaff

Director of Advancement, Mayfield Junior School

Anna Longstaff is the Director of Advancement at Mayfield Junior School, where she oversees advancement efforts for the institution. Her 20-year career in the field includes roles within annual giving and major gifts at Portsmouth Abbey School, Milton Academy, and Connecticut College. Anna holds a BA in Psychology and Religious Studies from Connecticut College.


Maximizing Annual Giving for Independent Schools
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