Fundamentals of Annual Giving

Recorded On: 05/03/2016

OVERVIEW

Whether you're new to the field of annual giving or an experienced professional, it's important to grasp the fundamentals. Understanding and revisiting the time-tested principles and processes that drive annual giving success will ensure that your program lives up to its full potential while getting the most out of its staff and budgetary resources.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Mechanics of direct mail, phonathon, and online giving programs
Techniques for segmenting audiences and producing appeals
Methods for planning and evaluating annual campaigns
Examples from other institutions
And more!

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Rebecca Trump

Executive Director of Annual Giving, George Washington University

Rebecca Trump is the Executive Director of Annual Giving at the George Washington University where she oversees annual fund strategy and operations across the university's various schools, colleges, and units. Her 16-year career in annual giving, direct appeal fundraising, and marketing includes work at the United Way, The National Council of Jewish Women, and New York City Opera. She's an active member of the Annual Giving Director's Consortium and holds a Bachelors in English and Music from Trinity College.