101: Fundamentals of Alumni Giving

Recorded On: 12/14/2021


For most educational institutions, alumni are the single most important constituency when it comes to developing a base of support and a strong pipeline for the future. Understanding alumni motivations and developing fundraising programs, communications, and activities that align with their life stage, their interests, and their geography are key to success. Doing these things well will not only inspire engagement today, but it will set the stage for a lifetime of loyal support.

Register now to learn the fundamentals of alumni giving and prepare your program for success now and for years to come.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for segmenting alumni populations by generation, class, and affinity
  • Tactics for inspiring support through regional and international programs
  • Tips for working with alumni volunteers, boards, and other leaders
  • Methods for measuring alumni engagement and giving
  • Examples from other institutions, and more!

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Elizabeth Keppel

Director of Strategic Priorities, Annual Giving, The Johns Hopkins University

Elizabeth Keppel is the Director of Strategic Priorities, Annual Giving at The Johns Hopkins University, where she leads the university's undergraduate alumni participation strategy. With a career that has spanned direct marketing, frontline fundraising, volunteer and board management, and special campaigns, she recently completed five years at the University of Florida, most recently serving as the Director of Annual Giving & Strategic Initiatives. She has also worked in annual giving at William & Mary. Elizabeth holds a B.A. in Government & Philosophy and an M.Ed. in Higher Education Administration from William & Mary.


Fundamentals of Alumni Giving
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