Digital Fundraising

Recorded On: 02/01/2022

OVERVIEW

As educational institutions navigate a rapidly changing and technology-driven world, many are doubling down on digital fundraising. Building on age-old fundraising fundamentals while incorporating new techniques and emerging technologies, teams are finding effective ways to engage and solicit donors through digital channels. Doing so in an orchestrated way not only helps to enhance the donor experience today—it strengthens the base of philanthropic support for tomorrow.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for developing effective websites and giving forms.
Tactics for producing successful email appeals.
Tips for leveraging social media to promote giving.
Methods for running productive crowdfunding campaigns.
Examples from other institutions, and more!

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Christy Moss

With over 15 years of experience in annual giving and educational fundraising, Christy has led various programs at the University of Illinois. Her other experience includes Greenville University, USEED, and the National Multiple Sclerosis Society. She holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.